Sustainability is embedded in our operational practices. Although there were many examples of environmental stewardship, health and safety initiatives, and community engagement throughout our history, in 2009 we established a cross-functional group to develop a coordinated approach to sustainability, culminating in the launch of our sustainability strategy in 2011.
Our sustainability strategy sets short-term goals to 2020 and long-term goals to 2030 in six focus areas representing the most significant sustainability issues and opportunities facing our company: Community, Water, Our People, Biodiversity, Energy and Climate Change, and Air. A focus area is a topic that has a material impact on our business and communities of interest, represents an area of significant opportunity and/or risk, and requires company-wide focus and engagement.
Our strategy is integrated into decision-making by embedding it into management standards, into remuneration and into corporate, site and employee annual plans and objectives. Corporate, site and employee objective-setting and evaluation processes are updated to reflect the broader performance objectives set out in our strategy to align priorities at all levels of the company.
Throughout the year, our senior management team and the Safety and Sustainability Committee of the Board review performance against our sustainability strategy and approve future actions. As we move forward, we are focused on achieving our sustainability goals while managing emerging risks and embracing opportunities that increase our competitiveness and contribution to sustainable development.