June 30, 2012
The concept, See Yourself at Teck, highlights how our employees live and work in some beautiful and unique places and have the opportunity to build a lifestyle and a career that support their goals.
To ensure that we have the skilled people necessary to sustain and grow our operations, we developed and launched a new recruitment campaign in 2011.
With plans for growth across our company, recruiting skilled, talented employees is critical to our success. The Canadian Mining Industry Human Resources Council also predicts a need for approximately 100,000 new employees across the Canadian mining industry by 2020, due to retirements and growing demand(1).
To meet that challenge and to ensure that we have the skilled people necessary to sustain and grow our operations, we developed and launched a new recruitment campaign in 2011, which includes a new employment brand and recruitment materials. Continued strong support of university recruitment by our operations, international recruitment programs and new recruitment software have also improved our presence and ability to successfully attract employees.
The recruitment campaign was developed based on input from our employees across all levels and sites within Teck and used data from external focus groups. The concept, See Yourself at Teck, highlights how our employees live and work in some beautiful and unique places and have the opportunity to build a lifestyle and a career that support their goals. The campaign features several of our employees telling their story of why they work at Teck. Their stories discuss the communities where they live and work, along with the challenging work and opportunities for professional growth that come with a career at Teck.
We also launched new applicant tracking software to better manage applications across our operations. This software can link applicants with jobs most appropriate for their skills and enables our sites to share applications across operations, helping us work towards our short-term goal of enhancing our recruitment programs.
Our new recruitment strategy is helping us to attract and retain the skilled workforce we need for the future.
This case study was originally published in our 2011 Sustainability Report.
(1) “Meeting the Human Resources Challenges in Canadian Mining: A Brief to the 67th Mines Ministers’ Conference”, Mining Industry Human Resources Council, 2010.